Blogs are one of the most popular forms of online content – just about anyone can start one, but many people worry that their blog is never read… or, if it is, that the readership doesn’t justify the time spent maintaining it. Does my small business need a blog? Let’s take a look at some…
Networking and Referrals Tops with SMB’s… Maybe? When asked for their best sources of lead generation, a recent article and poll suggests so. But is this really the truth? A friend and business owner I admire recently shared a magazine article that addressed lead generation strategies. According to the article, the use of websites and…
“E-mail is Dead”… according to Sheryl Sandberg, COO of Facebook at the time of the quote “The Internet is Dead”… according to Chris Anderson, Wired Magazine 2010 “Digital Marketing is Dead” … Marc Pritchard, P&G, speaking at Dmexco 2013 None of them are actually dead. In fact, e-mail as an engagement tool is fantastically effective…
Trade show success is in the follow up. No doubt those of you who are exhibiting at an upcoming trade show you are busy organizing your collateral and displays. Got enough business cards? Check. Found last year’s raffle bowl? Check. But there is an important aspect that often gets overlooked when preparing for a trade show…
When last we wrote about how we promote our blog articles and how you could as well, we mentioned there was software to make the process easier; there were additional spots on the web where you could also post them. This article will hopefully encourage you to make better use of the Internet in the…
There is a real disconnect when I come across a business professional that doesn’t have an active blog on their site. It’s not that I don’t respect them as business people; they have a right to manage their business any way they wish. It just seems to be counter-productive to have a website and NOT…
We have covered the value of creating content marketing to allow prospects to find your website and you for quite a while now. One way to lead your competition and establish yourself as an industry expert is by creating engaging content in a variety of media. You not only bring valuable attention to your brand,…
Most businesses, even solo-preneur’s have taken the time and invested in a website. Any small business that wants to be noticed stake their claim on a domain name and put up a site. It is more or less how business is done these days. The vast majority of business feels adescribe the image certain obligation to…
One of the questions Zen Marketing receive a lot relates to search engine optimization and website design. Search engine optimization is really about driving the prominence of your website in a search, but seldom do you read about the website in its entirety. A good SEO plan should improve the search engine results plus the…
Over the past year or two I have shared quite a lot of information of the continual evolution of marketing. Social media might have been mentioned somewhat infrequently; mostly I spoke of inbound marketing activities, branding, content and content management, reputation management and just about every other aspect of marketing. I’ve touched on social media…
