How is Multi-Channel Content Delivery a Lot Like a Pizza Taste Test?
We’ve all seen the blind taste tests for soft drinks, wines, beers, and even bottled waters. I think a Pizza Taste Test is a lot like a multi-channel Content Delivery strategy.
How is Email Marketing a Lot Like Dating?
A lot of small business owners shy away from email marketing and marketing automation out of a lack of understanding. Email marketing automation is a lot like dating, like a person seeking a mate. Now, hear me out and you’ll see the correlation in a minute. Attract A person seeks a mate, so they go…
Why Automate Your Email Marketing? Let Me Count the Ways
Automate your email marketing, and marketing automation in general, are two of those terms that are often a intertwined mistaken notion, depending on who is shouting it and who is the receiver. If a MA sales person speaks to a Fortune 1000 company, it means one thing. To a small, local store owner it may…
Wouldn’t a Disruption-Free Business in 2019 Be Great?
While you are focused on finishing out the year as strong as possible, disruptions are working against you. More importantly, a similar set of distractions await you on the other side of New Year’s Eve.
At least 20 ways to keep your loyal subscribers loyal
Do you struggle with a process to keep your loyal subscribers loyal? One of the easiest things to do is to establish an email sequence to keep nurturing your prospective clients,
Uncovering Your Alpha Audience
I am confident you understand what an ideal audience is. They may be referred to as your Avatar or Persona as well. But your Alpha is a bit more specific.
Print is Dead, or So Said Egon
Remember the original 1984 film Ghostbusters? The late Harold Ramis, playing the character Egon (the brains behind the group of ephemeral-capturing knuckleheads) coined that line as no one else could. Today, “Print is Dead” was perhaps the most relevant quote of the film as we take stock of the printed word.
Facebook – When is Enough, Enough?
Amid all of the spotlights on the stage of social media, Facebook remains center stage clearly in high light. When is enough, enough? Here’s 1 more reason to stay in the headlines for Facebook, from the perspective of a Constant Contact Solution provider, but all CTCT users and many other social networking aggregators will be…
Bad marketing can hurt you
In my own new business development process, I come across businesses all too often that simply don’t understand good marketing vs. bad marketing. And while that’s a good thing for me, I suppose, I nonetheless want to share some tips for how to avoid bad marketing pitfalls and instead use good marketing tactics and better…
Cold Calling versus Acceptable Behavior
A lot has been published on societal polarization, usually relating to political ideology but I contend it also relates to sales, especially cold calling.
