Do Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage? How can you leverage newsletters for more business and better customer engagement? You probably write a blog every few days, at least twice a month I hope. You’d like to convert more of…
Implementing an effective direct mail campaign is not as easy as it might seem. It involves content creation, graphic design, audience targeting, and an understanding of human behavior.
Do you dread learning that someone has un-subscribed from your email list? Everyone who uses an email marketing platform dreads the email notification of people who un-subscribe, usually following an email distribution. People opt-out for many reasons, usually: – They changed positions within a company. – They departed their current company for another one. –…
Sound business marketers place a great deal of emphasis on targeting the audience with whom they wish to attract. It makes sense, because why spend your advertising budget on an inappropriate clientele? Following that logic, shouldn’t they be just as selective in deciding whom they chose to do business with? For new business development, as…
5 tips and tricks to effectively marketing your business on Facebook that you may not have heard about yet.
Small business owners could learn a lot from this perspective. You and your business’ products and services make you unique. You need to capitalize on what makes you special and different. Merely copying someone else, or relying on someone else to “get things done” simply will not work
It is estimated that over half the population watch a YouTube video every day! And this demand profile isn’t limited to only consumers. One report suggests that 92% of business to business customers regularly watch online video.
In a few circumstances, “free” can be a good thing, especially for when operating a business on a small budget. But if you are a small business or organization looking for the best way to promote your events, what does “free” really provide you?
If keeping your website operational is important to your business, look for a hosting partner that has a process for continual security improvement, someone with a laser-sharp focus on research and a motivation to anticipate where new vulnerabilities may come from.
However, if you’re getting 30% of your site’s traffic from mobile, and that traffic is going to various pages on your site, and organic traffic is a key revenue driver for your business, you may want to act quickly.