How is Multi-Channel Content Delivery a Lot Like a Pizza Taste Test?
We’ve all seen the blind taste tests for soft drinks, wines, beers, and even bottled waters. I think a Pizza Taste Test is a lot like a multi-channel Content Delivery strategy.
At least 20 ways to keep your loyal subscribers loyal
Do you struggle with a process to keep your loyal subscribers loyal? One of the easiest things to do is to establish an email sequence to keep nurturing your prospective clients,
Uncovering Your Alpha Audience
I am confident you understand what an ideal audience is. They may be referred to as your Avatar or Persona as well. But your Alpha is a bit more specific.
Print is Dead, or So Said Egon
Remember the original 1984 film Ghostbusters? The late Harold Ramis, playing the character Egon (the brains behind the group of ephemeral-capturing knuckleheads) coined that line as no one else could. Today, “Print is Dead” was perhaps the most relevant quote of the film as we take stock of the printed word.
Cold Calling versus Acceptable Behavior
A lot has been published on societal polarization, usually relating to political ideology but I contend it also relates to sales, especially cold calling.
How Can Direct Mail Bolster Email?
A lot has happened in the world of marketing since the dawn of the digital revolution. Email and direct mail marketing have mostly been used independently, but savvy marketers are today joining them together as a multi-channel strategy. If you’re not getting the results you expect from an email-driven campaign, even after A/B testing, consider…
Do Newsletters Really Work? Here are the Top 5 Reasons they do.
Do Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage? How can you leverage newsletters for more business and better customer engagement? You probably write a blog every few days, at least twice a month I hope. You’d like to convert more of…
Craft Direct Mail Pieces Like a Pro
Implementing an effective direct mail campaign is not as easy as it might seem. It involves content creation, graphic design, audience targeting, and an understanding of human behavior.
5 Effective Techniques for Marketing a Business on Facebook
5 tips and tricks to effectively marketing your business on Facebook that you may not have heard about yet.
Your small business should use video
It is estimated that over half the population watch a YouTube video every day! And this demand profile isn’t limited to only consumers. One report suggests that 92% of business to business customers regularly watch online video.
