Social media is the new word of mouth, so when the conversation online with customers or prospects begins, the friends and contacts that like what they see and react, and are going to join the conversation as well. Perhaps you aren’t monitoring your social media feeds; in that case you are missing out on information.…
Email marketing is a great way for you to attract or shore up some of the client base, and accounting firms know that once the rush begins, there will be no rest until it is all put aside in late April. It won’t be long until tax filing season comes into focus; often this is…
There are five really great reasons why architects, Lawyers, CPA’s, financial planners, consultants, and other professional services providers should be responsible for their own marketing. You are intelligent beings, after all. The list below makes all the sense in the world, right. Let’s see if you feel this way. I learned to write reports and…
It really does not matter in which industry you serve, everyone markets to their prospective consumer. Some call them clients, some call them customers, some even call them members; they are all experiencing the effects of your marketing. That friends, is the power of content. Tailored correctly, content that is “persona-fied,” that is, crafted directly…
What do we mean by inbound marketing & the false beliefs in customer loyalty? While it is a long-standing tenet of business, “the customer is always right” may not be so, at least in the eyes of the traditional sales professional. Customer loyalty is part and parcel of good business, but when sales professionals insist on…
New Year, More Anxiety for Local Business Owners – From a column we produced running in The Hunterdon County Democrat and NJ.com While 2012 may have been a lackluster year for business, this curative approach could dispel much of the pent up anxiety small business owners may have experienced in 2012. The New Year often brings…
To wrap up this series on Lead generation and lead nurturing, we’ll explore the ideal prospect, how to actually construct a lead nurturing system, and more. This is the final installment in a four part series dedicated to lead generation and lead nurturing process. No business can be successful with new client development without a…
Part three of four This is the third installment in a four part series dedicated to lead generation and lead nurturing process. No business can be successful with new client development without a strong understanding of this phase in the sales cycle. You can read the initial installment which can be found here. Here are…
This is the second installment in a four part series dedicated to lead generation and lead nurturing process. No accounting firm can be successful with new client development without a strong understanding of this phase in the sales cycle. You can read the initial installment by clicking here. Obviously, trade shows are not the only…
Lead Generation & Nurturing for Your Accounting Firm is vitally important. Regardless of the methodology of lead generation you employ, in all probability your accounting firm will spend considerable time, energy and financial resources on lead generation. Some firms utilize direct mail, telemarketing, referral or customer-based marketing, trade shows, networking and a host of other strategies…
