Just How Effective is Cold Calling Anyway? Let’s be honest for a moment; no one likes cold calling. Cold calling was once the standard method of gaining new business for many industries, the number one lead generation technique, especially financial services. For everyone from the boiler room operations seeking donations to the New York Stock Exchange…
What Does the NJ Supreme Court and Inbound Marketing Have in Common? If you follow the local industry news you know about the March 6, 2010 NJ Supreme Court unanimous decision on KPMG LLP’s previous Appellate Court negligence ruling. Big Win was the title of the article. Big Win indeed. What does the NJ Supreme Court…
Direct Mail vs Digital Marketing Stats May Surprise You. Both digital marketing and direct mail have their place in the world and come with their own advantages and disadvantages. But painting digital marketing as more ecologically friendly is actually a misconception. Here’s what you should know about direct mail: A study from the U.S. Postal Service…
CPA’s and Financial Planners Must Market Differently. It isn’t a question IF accounting firms, CPA’s and financial planners convert to internet marketing, it is more of a question of when. The traditional marketing model is broken, as people shy away from traditional marketing efforts like telemarketing, direct mail, television and radio advertising and other “old school”…
Is Blogging a Good Investment for Accountants? Many of those in the accounting world assume that blogging is a platform mainly for those who are involved with Internet marketing as their main business. The truth is, many major companies have blogs, even those that are not directly involved in the technological field. Blogging can be a…
How do CPA’s Reach New Clients? Accountants, CPA’s, financial services firms and financial consultants live to “get found!” Those accounting firms that have already embraced inbound marketing are experiencing significant growth in lead generation, lead capture, internet marketing “buzz” and have differentiated themselves from their competitors in new client development. Let’s face it, the traditional model…
Is the customer always right? Is there a bigger falsehood in the retail or service industry than “the customer is always right”? It is right up there on the international list of famous cliches with “I am Not A Crook”, and “Everything is Under Control”. Once upon a time stores demanded sales associated be properly trained…
One of the questions I am frequently asked is, “When is the best time to make sales calls?” I’m always hesitant to answer this question, simply because I despise cold calling and believe that anyone who tells you they enjoy cold calling is either a liar or a sales consultant. Yes, I never want to…
The 5 critical stages of creating an internet marketing sales process are less known than the traditional descriptor. Marketers usually prefer the term marketing sales funnel, as the top of the pipeline is wider than the bottom, where many prospects (suspects?) enter, but through qualification, choice and follow through determine how many actually proceed from suspect to…
What is Inbound Marketing? We love deploying inbound marketing strategies for companies looking to enhance their new client development or brand awareness. It is an incredibly effective method for enhancing a company’s marketing because it integrates: Search Engine Marketing Social Media Content Marketing Public Relations Email Marketing Search Engine Optimization Inbound Marketing easily supports pay-per-click or other online advertising campaigns. Moreover…
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