What is Inbound Marketing? We love deploying inbound marketing strategies for companies looking to enhance their new client development or brand awareness. It is an incredibly effective method for enhancing a company’s marketing because it integrates:

  • Search Engine Marketing
  • Social Media
  • Content Marketing
  • Public Relations
  • Email Marketing
  • Search Engine Optimization

Inbound Marketing easily supports pay-per-click or other online advertising campaigns. Moreover it provides the kind of analytics previously reserved for Fortune 500 companies. This allows you to know what tactics and message is working but who it is working for and the overall ROI of your marketing spend.

Perhaps more importantly Inbound Marketing is better aligned with the preference of behavior of the decision makers you wish to speak directly with.

The platform we often recommend is HubSpot because it is feature-rich and offers an integrated marketing solution all on one platform, but it does require an investment. Zen Marketing Inc. is a certified Hubspot consultant and have used this platform in our business. If the investment is more than your budget will allow, there are non-integrated approaches that we can also deploy, delivering a full inbound marketing experience for a lower investment level.

Perhaps you are unfamiliar with inbound marketing?

So many businesses contact us with questions regarding inbound and outbound marketing that we have created a brief slide show to help explain the difference. It’s an informal illustration but a very good explanation.

And if you would like to get further information please review our other blog posts or contact us to schedule a call.