Business

This category is your dedicated resource for exploring the business side of small business marketing. In the world of entrepreneurship, understanding and effectively managing the business aspects of marketing is integral to achieving sustained growth and success. Here, we delve deep into topics like budgeting, ROI analysis, strategic planning, and resource allocation, all through the lens of marketing. Whether you’re a fledgling entrepreneur or an established small business owner, our blog aims to equip you with the knowledge, skills, and best practices to make informed decisions, optimize your marketing investments, and drive your business forward in a competitive landscape. Stay tuned as we unravel the business intricacies behind successful marketing!

Nov252020

Open sign inside the store door for customer know.

What My Dad Gave His Shop

Blog, BusinessBy John Hyman November 25, 2020 Leave a comment

Every now and then you ruin across an article that is so special, so “real” you feel compelled to share it with anyone and everyone. This morning I read such an article, and I encourage you to read it as well.

The SMB Digital Divide is Closing

Blog, Business, Email Marketing, Inbound MarketingBy John Hyman August 16, 2020 Leave a comment

There is a digital divide that exists with every small business owner, despite that the first two decades of the 21st century brought about digital transformations in sales and marketing. Too many SMB’s still look at their customer buying experience from an out of date perspective. How is your small business narrowing its digital divide?

Jul72020

The Essential Guide for Quality SMB Teleconferencing

Blog, BusinessBy John Hyman July 7, 2020 Leave a comment

If you are feeling trapped in uncertainty, then it’s time to pivot. You must pivot in a big way. In this post, I’d like to zero in on the use of teleconferencing, a process that used to be strictly for corporations with big budgets but have evolved.

Feb142020

Blog Business Email Marketing Lead Generation

Lack of Marketing Plan Blows the Budget

Blog, Business, Email Marketing, Lead GenerationBy John Hyman February 14, 2020 Leave a comment

A look at the importance of a marketing plan as exhibited by a restaurant owner, plus some suggested ways to improve the marketing performance.

Sep102019

Blog Business Inbound Marketing Lead Generation

Marketing Your Small Business 4 Pennies

Blog, Business, Inbound Marketing, Lead GenerationBy John Hyman September 10, 2019 Leave a comment

Hang on a minute. Does Marketing Your Small Business 4 Pennies even make sense? It does if you have no marketing budget and are hard-pressed to find new prospective customers. Marketing your small business for pennies is a concept that many very small businesses use to get off the ground. While traditional marketing and advertising…

Jul32019

Blog Business

Why Brands Are Blue Over Green

Blog, BusinessBy John Hyman July 3, 2019 Leave a comment

Brands like Whole Foods, Aldi, Tata Harper, The Good Trade, Honest Company, and many, many more are leading the way towards a lower carbon footprint, healthier people, environmentally healing action towards the critical issue of degradation of our world. Have you documented your company’s environmental sustainability plan yet?

Jun242019

Blog Business

Is Your Website a Crime Scene?

Blog, BusinessBy John Hyman June 24, 2019 Leave a comment

Is your website a crime scene? Do visitors find their expectations exceeded and have a great experience when they open it?

May72019

Blog Business

Beware the Sales Tax Nexus

Blog, BusinessBy John Hyman May 7, 2019 Leave a comment

The Official 2019 Tax Season may be over, but the discussions regarding Interstate Sales Tax isn’t and that brings to mind the sales tax nexus. If someone isn’t careful, this Sword of Damocles known as uncollected sales tax hanging over the heads of retailers and service providers may become a reality. Nexus, also called “sufficient…

Apr92017

Blog Business

Bad marketing can hurt you

Blog, BusinessBy John Hyman April 9, 2017 2 Comments

In my own new business development process, I come across businesses all too often that simply don’t understand good marketing vs. bad marketing. And while that’s a good thing for me, I suppose, I nonetheless want to share some tips for how to avoid bad marketing pitfalls and instead use good marketing tactics and better…

Mar212017

Blog Business

New York Furniture Expo

Blog, BusinessBy Webcentrex LLC March 21, 2017 Leave a comment

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Top 4 Reasons Services Business Fail

Blog, BusinessBy John Hyman November 17, 2013 Leave a comment

Why do professionals services businesses fail? In this fast-paced world of business, mostly professional service firms such as lawyers, architects, structural engineers and financial service providers, are hesitant to move toward social media as a means for growing business. If your intent is to stay the course with your current marketing and sales methodologies, you…

How to Bring More Value to Your Clients

Blog, Business, Inbound MarketingBy John Hyman November 8, 2013 Leave a comment

Do you know how to bring more value to your clients? Clients and/or customers make purchasing decisions based on numerous factors, but particularly through identifying value in their selection of products or services. Therefore, bringing value to your clients should be paramount in your thinking. How does one do that, you may be asking. Let’s take…

Is the customer always right?

Blog, BusinessBy John Hyman November 8, 2013 Leave a comment

Is the customer always right? Is there a bigger falsehood in the retail or service industry than “the customer is always right”? It is right up there on the international list of famous cliches with “I am Not A Crook”, and “Everything is Under Control”. Once upon a time stores demanded sales associated be properly trained…

Want to define your company’s culture?

Blog, BusinessBy John Hyman November 8, 2013 Leave a comment

Want to define your company’s culture? Herb Kelleher, the CEO who made Southwest Airlines famous, once said the following:“Southwest’s communication, its message, is its people.” That comment tells volumes about the culture at that company. It means that the employees are so engaged, and have been provided with the necessary coaching and training to be an…

Don’t Make These Branding Mistakes

Blog, Business, Lead GenerationBy John Hyman November 8, 2013 Leave a comment

Don’t make these branding mistakes; there can be legal implications. Branding is not only a marketing concern. Here are a few do’s and dont’s when it comes to designing your brand. DO make sure your brand graphically promises what you deliver. Meeting expectations is one of the best ways to avoid legal problems. DO be different.…

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