Enhancing email layout and design
Data shows that >50% of email opens are taking place on a mobile device.
Understanding the CMO’s Role in Today’s Business World
Today it is all about what we in the business like to call conversion. Converting a completely unknown contact into an interested party, encouraging them to be interested to learn more, converting that person to then become a customer, then converting them to a raving fan.
What are the Top 5 Benefits of Social Media Marketing?
These numbers demonstrate the massive potential for social media marketing to increase conversions and grow a company’s customer base. The key for businesses is to maximize their social media efforts. Following are 5 ways that social media can be used to increase your business.
Nigerian Prince Wants to Send You Money
Ever get the email about the Nigerian Prince who wants to send you money? Email Hackers really know their stuff and recently have been stepping up their game.
How Can I Rapidly Grow an Email Marketing List?
Unlike direct mail, it is far more challenging to institute an email marketing campaign because most SMB’s, and every start-up, lack large quantities of email subscribers. Growing a list is a good goal and easily resolved with the implementation of a sound marketing strategy.
Do Black Friday deals or offers typically apply to doctors?
an you imagine your dentist offering a Black Friday special? “Come in Friday from 3 am until noon and have two cavities filled for the price of one!” Or perhaps your cardiologist offering a BOGO on heart valve replacements. Can you consider a cosmetic surgeon advertising for “Black Friday Nose job Special. Purchase a rhinoplasty and receive a liposuction and tummy tuck for half-off.”
How a content marketing campaign can drive new business
You have probably heard or read it before: content marketing is important to your online campaigns. Content is a leading channel of digital and inbound marketing – any reputable marketing firm, agency, or consultancy can tell you that content marketing drives new business for your brand through a combination of benefits that work hand in…
Blogging and Small Business
Blogging and Small Business are a great fit. In today’s world of social media and content marketing, it seems as if the rules for optimization change on a daily basis. Whether it’s Google’s Algorithm updates or the introduction of new features on Twitter or Facebook, change is a common normalcy in inbound marketing. However, blogging…
To Blog or Not to Blog
If you aren’t familiar with the power of blogging, then you’ve missed some of the most important developments in advertising from the last few years. Here are some of the main reasons why you should work blogging into your marketing plan – or avoid it in its entirety. To Blog: The Power to Get Noticed…
Not blogging? You should be…
Introducing a blog to your business’ website can help your business grow in more ways than one. For far too long (especially for small businesses) those in charge of marketing have seen websites as strictly the place where people come to get some basic information about the business, and maybe make purchases. We refer to…
